A New Era of Luxury Urban Living
Dubai, UAE | January 15, 2026
In a landmark moment for global real estate and luxury lifestyle innovation, Mercedes-Benz City by Binghatti has officially launched its first branded city in Dubai’s prestigious Meydan district. The grand unveiling on January 14 marked not just the launch of another development, but the beginning of a visionary city-within-a-city concept that brings together world-class design, refined living, and community-centric planning under one iconic brand collaboration.
For investors and end users navigating Dubai’s premium property market with dax & bax, this launch signals a defining opportunity in branded real estate at a city scale.
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Binghatti and Mercedes-Benz
Mercedes-Benz City by Binghatti is the result of a powerful collaboration between Binghatti Developers, one of Dubai’s most distinctive and fast-growing developers, and Mercedes-Benz, a global symbol of precision, performance, and timeless design.
This project is recognized as the world’s first Mercedes-Benz branded city, representing a major evolution in branded real estate. Unlike conventional branded towers, this development expands the concept into a fully integrated urban ecosystem designed around lifestyle, mobility, and architectural excellence.
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Studio apartments
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1, 2, 3 & 4-bedroom residences
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Exclusive 5-bedroom penthouses
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Starting prices provide access across multiple luxury segments, with studios beginning from approximately AED 1.3 million, while larger residences scale based on size, layout, and exclusivity.
Prime Location: Meydan, Dubai
Strategically located in Meydan, just minutes from Downtown Dubai, Mercedes-Benz City spans over 10 million square feet of master-planned land. The location offers seamless connectivity to major business districts, leisure destinations, and cultural landmarks, while positioning the project as a new focal point in Dubai’s evolving skyline.
From an investment perspective, Dax & Bax views Meydan as a high-potential growth corridor, making this launch particularly compelling for buyers seeking both lifestyle value and long-term appreciation.
What Makes Mercedes-Benz City Unique
A True City Within a City
Mercedes-Benz City by Binghatti is designed as a fully self-contained urban destination, redefining how residents live, move, and connect. The masterplan integrates:
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Luxury branded residences
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Retail boulevards and curated dining experiences
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Green parks and landscaped corridors
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Wellness, fitness, and mobility hubs
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Community, leisure, and entertainment spaces
The Vision
The launch of Mercedes-Benz City by Binghatti aligns with Dubai’s continued dominance in the global luxury real estate market, where branded developments are drawing strong interest from high-net-worth individuals and international investors. Beyond its market impact, the project reflects a shared vision between Binghatti and Mercedes-Benz, one that redefines urban living by seamlessly integrating design, innovation, mobility, and community, reinforcing Dubai’s position as a global hub for future-focused, ultra-premium development.
Prestigious Investment Opportunity
Backed by a globally iconic brand, a rare city-scale master plan, and a prime Meydan location, the development is positioned for strong long-term demand, capital appreciation, and international investor interest.
For investors, end users, and lifestyle buyers exploring premium opportunities with Dax & Bax, Mercedes-Benz City by Binghatti stands out as a future-ready asset—one that combines brand equity, strategic positioning, and Dubai’s resilient property fundamentals to create lasting portfolio value.