Evidence based pricing
What the building has transacted at this year, not what the neighbours are asking.

Ready property with a rental history you can actually verify.
A completed property tells you the truth. You can stand in it, meet the neighbours, read the service charge history and see what it has actually rented for. None of that is available off plan.
You pay more per square foot for that certainty. For a lot of buyers, particularly those who need to live in it or want income from day one, that is the right trade.
What the building has transacted at this year, not what the neighbours are asking.
The annual charge per square foot, and what it has done over three years. This is where yields quietly disappear.
What needs spending on before it is lettable, priced honestly.
Confirming the seller is the registered owner and the advert carries a valid DLD permit.
A small set with pros, cons and expected rent. Not forty links.
Arranged in blocks so you can compare properly rather than across three weeks.
We negotiate, then the contract of sale and a 10 percent deposit held by the trustee.
Developer clearance, then transfer at the trustee office and the title deed in your name.